Dairy Queen’s 20th Annual Miracle Treat Day in-store event

Dairy Queen and The IWK Health Centre invite PEI residents to support children’s health across Canada on Miracle Treat Day.

On Thursday, August 11, DQ fans in Prince Edward Island are encouraged to continue the 20-year tradition of making miracles happen for children and their families by visiting their local DQ to celebrate Miracle Treat Day. Net proceeds from every Blizzard Treat purchased at participating DQ stores in PEI, will be donated to The IWK Health Centre, one of 12 Children’s Miracle Network hospital foundations across Canada. What’s raised local stays local, so every dollar donated from DQ stores will go directly to the local Canadian children’s hospital foundation in each community.

In 2021 alone, local children’s hospitals across Canada delivered care to children through nearly 3 million in-person and virtual visits. DQ employees, franchisees, volunteers and stakeholders come together throughout the year to help raise funds that allow children’s hospitals to provide the best care possible. Since the partnership began 38 years ago in 1984, DQ has become a top contributor to Children’s Miracle Network, with over $46 million raised to date in Canada alone.

Media are invited to attend Miracle Treat Day at their local Dairy Queen. For more information about Miracle Treat Day, visit MiracleTreatDay.ca or follow along on social media with #MiracleTreatDay.

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